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　　Even in traditional offices，“the lingua franca of corporate America has gotten much more emotional and much more right-brained than it was 20 years ago，"said Harvard Business School professor Nancy Koehn She started spinning off examples。“If you and I parachuted back to Fortune 500 companies in 1990，we would see much less frequent use of terms like Journey mission passion. There were goals，there were strategies，there were objectives，but we didn’t talk about energy;we didn’t talk about passion。”

　　Koehn pointed out that this new era of corporate vocabulary is very “team”-oriented-and not by coincidence。“Let’s not forget sDorts-in male-dominated corporate America，it’s still a big deal. It’s not explicitly conscious;it’s the idea that I’m a coach，and you’re my team，and we’re in this together. There are lots and lots of CEOs in very different companies，but most think of themselves as coaches and this is their team and they want to win"。

　　These terms a re also intended to infuse work with meaning-and，as Khurana points out，increase allegiance to the firm。“You have the importation of terminology that historically used to be associated with non-profit organizations and religious organizations：Terms like vision，values，passion，and purpose，”said Khurana